Online Advertising, Affiliate Marketing Compliance and Fraud with Pace Lattin

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FTC Reveals Social Media Influencers Guidelines

The Federal Trade Commission wants social media influencers to shape up when it comes to disclosure of sponsorships and other financial ties. In a Twitter Q&A about its policies yesterday, the group held up a recent settlement with YouTubers endorsing a Counter-Strike betting site they owned as an example of its increased attention on the… Keep Reading

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FTC Amends Complaint Against Operators of Invention-Promotion Scheme

In March 2017, the Federal Trade Commission charged the operators of a patent and invention-promotion scam with deceiving consumers and suppressing complaints about the company by using threats of criminal prosecution. As previously blogged about here, the FTC stated that “[t]hrough TV ads, telemarketing, and the internet, the Florida-based defendants touted their services as a… Keep Reading

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FTC and Florida AG Shut Down Massive Debt Relief Scam in Florida

Florida Attorney General Pam Bondi and the Federal Trade Commission jointly obtained a court order against a debt relief operation that they allege bilked millions of dollars from customers. According to their complaint, filed in the U.S. District Court in the Southern District of Florida, Jeremy Lee Marcus, Craig Davis Smith and Yisbet Segrea set… Keep Reading

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Massachusetts AG Reaches Geofencing Settlement with Digital Advertising Company

According to a recent press release by the Massachusetts Attorney General, the agency has reached settlement terms with a digital advertising company that prohibits it from using mobile geofencing technology to target women entering local reproductive health facilities. Geofencing technology permits digital advertisers to direct advertisements to users through browsers and applications on their devices… Keep Reading

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Dietary Supplement Makers Ordered to Cease Making Drug Claims

In March 2017, the U.S. District Court for Colorado entered a consent decree of permanent injunction against EonNutra LLC, CDSM LLC and HABW LLC, manufacturers and distributors of unapproved drugs and dietary supplements, and their owner, requiring the businesses to immediately cease operations until they comply with federal laws. The products were made available on… Keep Reading

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FTC Chair States that the Agency will Advocate to Oppose State Special Interests

FTC Acting Chair Maureen Ohlhuasen has recently indicated that the Commission will advocate on a state level to oppose special-interest groups seeking to impose burdensome job licensing requirements and other regulations that limit competition. In conjunction with the policy initiative, the FTC has launched a new website highlighting the work of the agency’s new Economic Liberty… Keep Reading

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FTC Charges Marketers of Invention Promotion Scheme with Deception and Unfairly Suppressing Consumer Criticism

Consistent with recent remarks by acting Chairman Maureen Ohlhausen regarding re-focusing the agency on its “bread-and-butter fraud enforcement” priorities, the Federal Trade Commission has charged the operators of a patent and invention-promotion scam with deceiving consumers and suppressing complaints about the company by using threats of criminal prosecution. In a recently issued press release, the… Keep Reading

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FTC Returns Money to Victims of Biz Opp Scheme

In 2015, the Federal Trade Commission obtained court orders banning a group of marketers that allegedly cheated American and Canadian consumers out of more than $7 million from selling business or work-at-home opportunities. The orders resolved charges that the defendants conned consumers into believing they could make money by referring merchants in their area to… Keep Reading

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FTC and NYS Charge Marketers of Cognitive Enhancement Supplement with Deceptive Advertising

The Federal Trade Commission and New York State Attorney General recently charged the marketers of the dietary supplement Prevagen with making false and unsubstantiated claims that the product improves memory, provides cognitive benefits and is “clinically shown” to work. As part of its extensive national advertising campaign, the marketers feature charts depicting dramatic improvement in… Keep Reading

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