Online Advertising, Affiliate Marketing Compliance and Fraud with Pace Lattin


FTC Complaint Filed Over Google “Influencer Marketing” to Kids

Influencer prmarketing joins both customary and digital media strategies. Organizations advance their brands and items through purported influencers — people with a significant web-based social networking or online movement draw. The problem is that most “influencer marketers” don’t disclose the relationship between the “influencer” and the company they are promoting. Even worse, when it comes to… Keep Reading


AdMaster is Combating Online Ad Fraud in Asia

In the first half of this year, up to 28% of the traffic in advertisers’ digital campaigns was recognized as fraud, bringing serious concern about the integrity of the online advertising inventory the advertisers are buying, according to AdMaster’s newly released “2016 Digital Advertising Anti Ad-fraud White Paper”, which covers a big number of advertising… Keep Reading


Lube King Scott Fraser of Las Vegas Charged by SEC For Fraud in Fake Reviews

Scott Fraser, the CEO and a main shareholder in Las Vegas-situated Empowered merchandise Inc., and paid promoter Nathan Yeung were charged by using the SEC for orchestrating fraudulent promotional campaigns to tout the manufacturer’s stock. In step with the company, Fraser individually ran a publication publishing industry and hired Yeung to secretly support him promote… Keep Reading

FTC BUilding

FTC Bans Owners of Debt Relief Operation

In 2015, the Federal Trade Commission filed a complaint alleging that numerous individuals and entities, doing business as “Payday Support Center” or “Infinity Client Solutions,” deceptively promised to resolve consumers’ loans via a “hardship program.” According to the FTC, the business targeted consumers with outstanding payday loans. Upon enrollment, consumers ceased making payments to their… Keep Reading


Lack of Standing Results in Dismissal of TCPA Suit

A federal district judge in California recently ruled that a TCPA plaintiff lacked standing to bring her TCPA claims because she failed to set forth evidence that she suffered an injury-in-fact with respect to each telephone call. The matter is Romero v. Department Stores National Bank, et al., No. 15-CV-193 (S.D. Cal. Aug. 5, 2016).… Keep Reading


FTC Goes After 1-800 Contacts

The Federal Trade Commission (FTC) has announced a lawsuit against 1-800 Contacts, charging the online retailer of contact lenses with allegations of unlawfully orchestrating and maintaining a web of anticompetitive agreements with rival companies. The FTC alleges 1-800 Contacts entered into bidding agreements with at least 14 competing companies and networks. These bidding agreements purportedly… Keep Reading


Exchange Wire: Fraud Protection from Impact Radius Works

Originally from ExchangeWire. 14 June, 2016, it was announced that Impact Radius, the marketing and affiliate solutions platform, had acquired ad fraud detection and prevention platform, Forensiq, for an undisclosed sum, in a bid to offer a unique market proposition. According to the press release at the time, no company before had combined algorithmic attribution of… Keep Reading


FTC Announces Seminar on Disclosures

As previously discussed here, on September 15, 2016, the Federal Trade Commission will host a public workshop to examine and evaluate disclosures that marketers make to consumers about advertising claims and privacy practices, including data dissemination and tracking technologies. The workshop will delve into the effectiveness of disclosures to ensure consumers notice them, comprehend them,… Keep Reading


Ad Fraud Could Top $50 Billion This Year

THE World Federation of Advertisers (WFA) has estimated that the value of advertising fraud (ad fraud) on the digital platform could reach in excess of US$50bil by 2025. Due to growing concerns over cyber crime, WFA is currently spearheading an awareness campaign through its freshly published Compendium of Ad Fraud Knowledge for Media Investors. Ad… Keep Reading

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