Pace Lattin of Veritad
Pace Lattin

Veritad is the online publication about online advertising fraud and compliance. Created by Pace Lattin, a leading online advertising expert who founded dozens of companies in the industry, it focuses on exposing the fraud in the industry and promoting active change.

Fraud has been an issue since online  marketing’s inception. When I first started in the industry in 1997, it wasn’t always called fraud, rather “innovative business practices.” From banner farms to click fraud, the industry has been rife with serious issues of fraud. The performance marketing and affiliate industry has always stood up during these instances, saying: “That’s why you must do a pay-per-performance model.” However, in the last few years, as the  industry has grown by leaps and bounds, our industry has become the target of sophisticated fraudsters.

Pace Lattin often consider one of the most influential executivesin online advertising and media. As an industry pioneer he created several technologies that are now considered standard. As a successful “intrapreneur” he has developed important products and business solutions. During almost fifteen years of experience in the industry, he has earned the reputation of having a high standard of ethics and being an expert in both brand and direct response.

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rbn-screenshot-350Richard B. Newman is a seasoned Internet and business litigation lawyer who counsels clients on a broad range of legal matters across a variety of industries, with a particular focus upon Internet marketing compliance, regulatory investigations and enforcement defense, advertising and marketing litigation, eCommerce, email and SMS SPAM litigation defense, communications and digital media.

A core portion of Mr. Newman’s legal work involves advising clients on how to minimize the legal risks related to advertising and marketing under both federal and state consumer protection laws and regulations, without sacrificing the bottom line.  He provides compliance and best practice advice with respect to the creation and dissemination of an extensive spectrum of advertising creative across numerous verticals, as well as regulatory issues that control commerce on the Internet.

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