Veritad

Pesach Lattin

Veritad is his site on advertising compliance: the claims, consent and disclosure rules that most marketing breaks first.

Why compliance

Pesach Lattin, also known as Pace Lattin, co-founded the LeadsCon conference and has spent about twenty years in and around lead generation and performance marketing. He knows how consent records get built, how they get faked, and what the economics push people to do. He published Performance Marketing Insider, the affiliate and lead generation trade site, from 2011 to 2020.

What he looks at

• Consent and lead records: who agreed to what, and whether anyone can prove it.
• Ad claims that a regulator would read differently than the marketer did.
• Platforms that sell targeting and formats, then say the ads are someone else's problem.
• Regulated categories, including cannabis and drug advertising.

Where the reporting runs

His investigations run at ADOTAT, which he publishes. His earlier coverage of affiliate fraud is archived at IndustryPace. He started out as an investigator, a contract special investigator for the U.S. Secret Service.

His standing conflicts are listed at lattin.us/disclosures.